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Social Networking is all about using certain types of websites and resources in order to connect and interact with what often are very large groups of people. From the marketer's perspective, the marketing potential of social networking is that you can potentially meet and interact with hundreds or thousands of people who share many of your interests and may have an interest in what you are selling.

A recent article in WebProNews suggests a number of "social marketing strategies" that marketers can use if they are interested in this increasingly influential approach. They include such things as "Fish Where the Fish Are", "Promote Yourself Not Your Product", "Get Experience In Social Media Before Trying to Use it to Market Yourself" - in all, about 10 different chunks of advice from several experts in the field.

Each of these tips is linked to a video interview with the expert. For example, here is an interview with Sarah Hofstetter, vp of 360i who comments on where to begin your participation in social media marketing.

This is useful information.