Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.

The most widespread and most conventional view of what a "link" is holds that it is a kind of endorsement. This view says if I link to your site I am "recommending" it in some important sense. Google entrenched this idea with the Page Rank system. But the development of link farms, automated link exchanges, and anonymous link "directories" has resulted in a degrading of the practice of linking. What we need is to rethink the concept of the "link". The best way to restore the value of links is to think of them as advertising.

We've also added subscription plans that give clients monthly article writing and distribution to approximately 700 sites. These are called Link Building Level 1, Level 2 and Level 3. Level 1 includes 1 freshly written article every month. Level 2 includes 2 unique articles, and Level 3 (not yet available) will give you 2 articles plus some social networking features. The details of Level 3 will be arranged with each client on an individual basis. Articles are all sent to approximately seven hundred websites using our highly effective distribution systems.

Go here to see a comparison of our plans for link building.

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Reciprocal linking is an inevitable part of the life of any webmaster. Incoming links are valuable because the rankings in Google depend in large part on the amount and quality of these links, and because incoming links provide a steady stream of traffic.

While most discussions on reciprocal linking deal with the problems of getting links and finding partners, an equally big problem is how to manage a link directory and handle the numerous requests for reciprocal links sent to you even after you have ceased trying to get new links.

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"Traffic" is what linking is all about. Without traffic your website is useless as a tool for selling your products or communicating your ideas. Getting links from other websites is not the only way to generate traffic, but it is probably the most important one.

But how do links generate traffic?

1. Google considers the anchor text of incoming links and when they were first discovered.

2. Google considers the appearance and disappearance of a link over time.